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Higher grade lenses for clarity - new machinery and lens technology has improved our lens quality.
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Improved optical coatings - Gold Crown Scopes feature a specially formulated optical coating that actually reduces the reflection of light away from the lens surface, so more light can travel through to the hunter's eyes providing better vision in the field. Many competitors just use a coloured tint on their lenses!
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One piece body - providing additional strength and rigidity that will increase accuracy.
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Rubber adjustments - allowing a more precise adjustment in the field of the zoom ring or objective ring.